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Mapping of Advertising
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Here is a map that shows you how is the Advertising Company structure, also you have a list of 6 of the most populas companies in the UK.
Top Companies:
* JWT
My Dream!
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The name of this part "My Dream" is because this is the Company that I want to have in the future and the things that I am interested.
My Company: Create a company of advertising that have to be in charge of making the comercial and taking the photos that they will publised, the 3 different companies wich we are going to work are the companies of clothes, make-up and perfumes.
Image:
Sound:
Sound:
Word: Fun and Fashion.
This article contains three main questions about The Convergence, Technology and London, here you can see how the convergence is affecting the different medias and if the technology will pass over the old media. Also we talk about London, the multicultural and creative city
Which traditional media are bound to disappear or transform due to convergence? Why?
The magazines, newspapers and radio programmings will go through a time of change. I think that all of these is going to happen because now in this century are many electronic instruments that are going out and that the people will be interested in this new things, they have best methods and it is new technology.
The magazines and the newspaper will change a little bit because now you can see that this companies has also her own website where you can see all the content of each one every day, so you don’t need to buy the newspaper or magazine because in your computer you can check what you want.
I think that this will not disappear completely because many people doesn’t has a computer, old people will prefer to read the newspaper and magazines than to use a computer because many of them don’t know how to use this machine and is easier to have the paper than to use the computer. For example when you are going to the hair salon, when you are waiting in the hospital to be attended or when you are in the tube is very useful to have this to read and passed the time, because in this places you don’t have the service of the computers, internet and others.
Maybe the companies will print less magazines and newspapers because most of the people will check the news, sports and others by the computer but will be a percentage of people that will buy the newspapers and magazine printed.
The radio programming will change because you can see how all the people in their cars, house they listen to the iPods, mp3 or Cds anyone use the radio, everyone prefer to listen to their music than to hear the radio, because with your iPod you can choose what type of music do you want ho here you don’t need to wait until the radio station put something that you like, but also the old people will prefer to hear the news and the different programs in the radio because maybe some of them will not know how to use the ipods and that type of technology.
Will convergence make London an even more multicultural and creative city?London is a very creative and multicultural city because it has people of all around the world and of different cultures, most of the people come to London with their ideas and here they exploit its, because of this many people can learn a little bit of that type of culture some interesting aspects or traditional things of that place.
In London they are many different museums about all the things that we can imagine and of different cultures, also here are many art galleries, theaters and monuments.
Here in London are many places that represent a particular culture like China Town has many things like food, souvenirs, clothes, art that are own of China and here in this place we can learn a little bit of this country. In London they are many festivals that the people do to celebrate something of their culture and the people can go and see what is about, so this is something good because you will learn about many different traditions of a different place.
Will convergence make the Creative and Cultural Industries more diverse or will it encourage segregation.
London is a city that attracts people of all around the world, with different cultures. If an industry has a balance of every type of people the industry will be more creative and cultural, because the industry will have a cultural diversity , the industry will have many original ideas because everyone will bring something new and with this ideas they can make a big project with the ideas of everyone or they can make many new things will the ideas of the different people.
London is a city that attracts people of all around the world, with different cultures. If an industry has a balance of every type of people the industry will be more creative and cultural, because the industry will have a cultural diversity , the industry will have many original ideas because everyone will bring something new and with this ideas they can make a big project with the ideas of everyone or they can make many new things will the ideas of the different people.
Here you will found ten references that will help you to find more information about the Advertising Company from the employments until the history, regulations, tips and others.
1. Statisticsexpenditure . This website is very useful because here we can see two statistics of the total UK Advertising Expenditure in 2008 and we can have an idea of how much they spend from each part of Advertising like: Cinema, Radio, Television, Internet and others.
2. AdvertisingTips. I like this website because they give you many tips like where can you get your inspirations and they put some questions with their answers to help you if you need. They have tips for different topics like creative ideas, design brief ideas, value ideas and website ideas.
3. AspectsAdvertising.In this Encyclopedia we can see the regulations, laws, parameters that the Advertisements have to have if they don’t follow the rules they will have some sanctions, the time limit and the history of the Advertising Association.
4. InterestingAspects. This website is very helpful because they offer you some handy guides like Participation culture, creativity and social change, Media Studies and others. They have videos, top tips for media students, resources and many other interesting things about advertising.
5.InformationCareer. The Uk´s official graduate careers website is very practical and help us to have an idea of what is Advertising, Marketing and Public Relations, what kind of work can I do if I study some of this three careers, where can I work and what is it like working in this sector. So you can have an idea of how can be your life if you study on of these careers.
6. Newsadvertisin. This page is good to see it every day to see the news about marketing and advertising. This tell us everything that happens concerning to advertising and marketing in the UK.
7. AdvertisingHistory. This page has many things like the history of advertising, also has articles, venue resources and exhibition about advertising.
8. BBCwebsite. The BBC website is a page that we have to be looking every day to see the news about advertising; they have the important things that happened in the UK in this part.
9. AdvertisingJournal.This Journal is very useful because it has many things that are related to Advertising has many books and journals.
10. InterestingThings. In this page I saw many interesting things, here they explain all the types of advertising, the history, the criticism of advertising and the future.
In this part you are going to found nine facts about the Advertising Company, they are many interesting aspect and all of them are of the Companies in the UK.
· The contribution of advertising to the UK economy in 1998 (Gross Value Added) was £3.5 billion.
· The UK is the fourth largest advertising market in the world after the US, Japan and Germany in terms of advertising expenditure and fifth in terms of expenditure per capita.
· Employment in the industry was at 92,800 in June 2000, Gross wages and salaries paid in 1998 totalled of which approximately 52,700 (57%) are female and £1.807 billion 32,700 (35%) are part-time.
· The number of businesses in the advertising sector in The consolidation process continues in the industry with 1998 was 11,345.
· The advertising industry is composed of a high number of smaller agencies and a few large agencies.
· British advertising agencies are particularly noted for their creativity in devising advertising and campaigns.
· UK agencies again won the top Press & Posters and Media prizes at the 2000 Cannes International Advertising Festival.
· There are three main centres for the global advertising industry: New York for the Americas, Tokyo for Asia and London for Europe.
· The advertising industry also employs a wide range of external suppliers including photographers, suppliers of communications services, outdoor advertising space providers, research houses, mailing services, printers, TV/film production and others.
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