Secrets of Advertising in the UK

In this part you are going to found nine facts about the Advertising Company, they are many interesting aspect and all of them are of the Companies in the UK.

· The contribution of advertising to the UK economy in 1998 (Gross Value Added) was £3.5 billion.

· The UK is the fourth largest advertising market in the world after the US, Japan and Germany in terms of advertising expenditure and fifth in terms of expenditure per capita.


· Employment in the industry was at 92,800 in June 2000, Gross wages and salaries paid in 1998 totalled of which approximately 52,700 (57%) are female and £1.807 billion 32,700 (35%) are part-time.


· The number of businesses in the advertising sector in The consolidation process continues in the industry with 1998 was 11,345.


· The advertising industry is composed of a high number of smaller agencies and a few large agencies.


· British advertising agencies are particularly noted for their creativity in devising advertising and campaigns.


· UK agencies again won the top Press & Posters and Media prizes at the 2000 Cannes International Advertising Festival.


· There are three main centres for the global advertising industry: New York for the Americas, Tokyo for Asia and London for Europe.


· The advertising industry also employs a wide range of external suppliers including photographers, suppliers of communications services, outdoor advertising space providers, research houses, mailing services, printers, TV/film production and others.