![bookmark](href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmI1F4ntK1tnujKCDIxPzUdCP6n7uALG1pdOdtrZhkaxlFrNdJFhFw6fYba5kTT20tBYBGclC8GXzWnRlxwF40zsAeQmjHT1hElJWNlqKNAnrP_-ieJYGB1Z7SZST25PJO9Ft6glApVB8/s1600/postrs.png)
Here is the definition of conglomerate and also are some of the top companies of advertising in the United Kingdom. Also each one has their owner and a little description.
What is conglomerate?
Conglomerate is a big corporation or a large organization that is made up of a number or group of many different companies that operate in different fields.
There are many conglomerates in this part of the media and also in London. Some of the more important conglomerates are: Interpublic, Omnicom and WPP. These big companies own agencies like The Sunday of Time, BBDO, BBH, JWT, Ogilvy and Mather and others.
Some of these companies also work with other different and related business that’s why all of them have too much power.
Here are some examples of Big and Important Companies in London:
1-Saatchi & Saatchi: This Company is a global advertising Company; it was founded in London in 1970 by Brothers Maurice and art collector Charles. This company has more than 80 offices around the world. The largest clients of this company are: Toyota, Procter & Gamble and General Mills.
Interesting Information: In London is the main office, the home of the original agency, is on Charlotte Street and has its own pub, named "The Pregnant Man" after the firm's first famous ad.
2- Bartle Bogle Hegarty: This Company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today. This company is one of the more notable advertising campaigns in the last twenty years. This company has seven offices around the world.
Did you know that BBH London was Campaign magazines 2005 UK agency of THE YEAR?
3- JWT: This Company was founded by William James Carlton in 1864. This company is one of the world’s largest companies of advertising and communications.
Did you know that JWT claims to be the first agency to invent copy and layout; produce the first sponsored TV program and create the first international network?
4- Ogilvy & Mather: Ogilvy & Mather was founded in 1948 by David Ogilvy, as "Hewitt, Ogilvy, Benson & Mather." The company became a leading worldwide agency by the 1960s. This company works with three main things advertising, marketing and public relations. “This big company owns 10 more companies that cover many media topics like: marketing services, design, digital media and others.” (http://www.ogilvy.co.uk/)
Who is Richard Hegarty?
- Richard Hegarty was born in nearby Stamford and went to Stamford School and even as a sixth-former saw the potential for legal work in the greater Peterborough area. Whilst at Leicester University studying law he saw the beginnings of the new Peterborough being built with new roads and houses and industrial developments beginning to make an impact on the Peterborough skyline.
- Richard Hegarty graduated from Leicester University in 1972. Richards’s dad was the managing clerk of a firm of Solicitors in Stamford and Kelham & Sons, and had vast experience in conveyancing and probate matters over a 40 year period. He was voluntary to retire at the end of 1974. Richard and his father agreed to set up in practice in Peterborough.
- Mr. Hegarty senior brought many useful contacts to Peterborough area. The firm opened its doors on 15th October 1974. Richards’s mom was the receptionist. The offices were very small; they were only two little rooms.
Peterborough had not seen a new firm of solicitors for some time, but the timing could not have been better with a big number of new homes being built in Peterborough and many new residents.
- Mr. Hegarty senior retired from Kelham & Sons in December 1974 and initially was going to work part-time in Peterborough. He died in harness in August 1983.
- The firm continued and in October of 1977 Tim Thompson became a partner after being accepted in 1979.
- Hegarty Company opened an office in Stamford in December 1979. These was too small for all the work that came into the Stamford offices so in 1984 the firm bought premises and redeveloped them into big and modern offices.
- In the mid- 1980s it was decided that each solicitor will work in something specific and they will be separate departments.
- By the end of 1980s became that the firm has to move into new offices, because it was increasing the number of staff and the beginning of new technology. There is a site in Broadway that was assigned for development and the partner bought this offices which they still own today.
- Richard Hegarty was elected to the Council of the Law Society in 1989 to represent solicitors in Cambridgeshire and Bedfordshire.
- He spent 16 years on the Law Society Council. In the beginning of the 1990s, he started some projects which were designed to help t improve the quality of legal services provided by solicitors.
- The most important one was the “practice management standards” which Richard helped to write in the beginning of the 1990s.
- Richard saw he importance of improving the quality of legal services that solicitors needed and how important was the use of systems.
- Practice management standards developed into mark lexcel which is now the accepted standards for quality firms in England and Wales.
- Richard retired from the Law Society Council in 2005 and the Compliance Committee of the Solicitors Regulation Authority in 2009.
- Matthew Sidebottom was made a partner in 1990, four years after joining the firm.
- In 2003 Kally Singh who had finished his training with the firm became a partner.
- The 1st of May of 2006, the firm became a limited liability partnership with the name of Hegarty LLP.
- The same year, saw the appointment of three good and new partners Andrew Heeler, Greg Baker and Sean Rowdiffe.
- In 2008 saw the appointment of Graham Peebles as Partner and Manager of the Stamford office increasing the number of partners to its current total of ten.
- Today Hegarty LLP is recognized a major regional firm having over 70 staff and giving legal expertise in many things like properties, company, family employment and many others.
What are the Regulatory Bodies?
They are the organizations that control the activities of companies in an industry, they have some rules that all the companies have to comply; most of the organizations are the government but also it could be a public authority.
The main Regulatory Bodies in the UK are:
1-Ofcom: is the regulator for the media and communications industries, is the T.V.regulator. Its web has information and documents, including guidelines, and material from the sites of the five defunct "legacy regulators". Ofcom is the organization that put the rules about all the T.V. programming for example the maximum of hours of a program per day. Every country has a different limit time.
Note: if you want to see the official website and you want to know all the things that Ofcom do, you can visit this website: http://www.ofcom.org.uk/consumeradvice/guide/
2-Committee of Advertising Practice: The CAP is the self-regulatory body which creates, check and encourages various broadcast and non-broadcast advertising codes. The purpose of this organization is to control all the print advertising. Also the CAP writes the British Code of Advertising that all the advertisers must follow.
If you are interested to know some of these codes you can check this website that contains all of them: http://bcap.org.uk/The-Codes.aspx
3-Advertising Standards Authority: The ASA is the independent body of the advertising industry and it is the self- regulatory organization of advertising in the UK. The mission of this organization is to control or regulate the information and content of the different commercials by investigating if the commercial could be published or no, depending if the commercial complies with all the rules and regulations.
Advertisers must have facts accessible to see the claims they make about their products or services about honest advertising. Also they should take care of these specific topics: sex, sexuality, religion, race and disability.
Do you know what self regulation is? Here is a definition that will explain you what it is. “Self-Regulation it means that the industry has voluntarily established and paid for its own regulation. Advertising self-regulation is flexible in its scope and is able to adapt to market conditions.” (http://www.asa.org.uk/Regulation-Explained/Control-of-ads/Self-regulation-non-broadcast.aspx).
4-Clearcast: This organization is in charge of proving all the different commercials that will be published. They guarantee that the T.V. commercials comply with all the standards.
5-Industry publicity of the PCC:
The PCC is a regulatory body for UK printed magazines and newspapers; consisting of representatives of the principals publishers.
The service of this industry to the public has no cost, is rapidly and simple.
Do you want to know the history of this Important Company? Come on and check this website!
http://www.pcc.org.uk/about/history.html
