Secrets of Advertising in the UK

Here is the definition of conglomerate and also are some of the top companies of advertising in the United Kingdom. Also each one has their owner and a little description.

What is conglomerate?
Conglomerate is a big corporation or a large organization that is made up of a number or group of many different companies that operate in different fields.
There are many conglomerates in this part of the media and also in London. Some of the more important conglomerates are: Interpublic, Omnicom and WPP. These big companies own agencies like The Sunday of Time, BBDO, BBH, JWT, Ogilvy and Mather and others.
Some of these companies also work with other different and related business that’s why all of them have too much power.

Here are some examples of Big and Important Companies in London:

1-Saatchi & Saatchi: This Company is a global advertising Company; it was founded in London in 1970 by Brothers Maurice and art collector Charles. This company has more than 80 offices around the world. The largest clients of this company are: Toyota, Procter & Gamble and General Mills.

Interesting Information: In London is the main office, the home of the original agency, is on Charlotte Street and has its own pub, named "The Pregnant Man" after the firm's first famous ad.

2- Bartle Bogle Hegarty: This Company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today. This company is one of the more notable advertising campaigns in the last twenty years. This company has seven offices around the world.

Did you know that BBH London was Campaign magazines 2005 UK agency of THE YEAR?


3- JWT: This Company was founded by William James Carlton in 1864. This company is one of the world’s largest companies of advertising and communications.

Did you know that JWT claims to be the first agency to invent copy and layout; produce the first sponsored TV program and create the first international network?

4- Ogilvy & Mather: Ogilvy & Mather was founded in 1948 by David Ogilvy, as "Hewitt, Ogilvy, Benson & Mather." The company became a leading worldwide agency by the 1960s. This company works with three main things advertising, marketing and public relations. “This big company owns 10 more companies that cover many media topics like: marketing services, design, digital media and others.” (http://www.ogilvy.co.uk/)