Secrets of Advertising in the UK

Public relations (PR) is the management of information between an organization and its public. PR account executives gain exposure for an organization or individual with their intended audiences through news items, without advertising.

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. Advertising promotes a product, service or event to its targeted audience.

Some Differences between these two fields are:
· The two media that PR used are the telephone and the email. In Advertising they are too many media T.V., radio, internet, the press, billboard and others.
· The purpose of the PR is to manage the information and the purpose of Advertising is to publish the information to the public through the different media, is the one that use and work with the campaigns to catch the public.
· PR doesn’t use Advertising in their work.
· Public Relations don’t have specific rules and regulators unlike Advertising that has many regulators bodies like OFCOM, Clearcast, ASA and others.

Some Similarities between these two fields are:
· Both of these fields’ works with the public.
· Money Magazine listed the advertising/PR position as one of the 50 best jobs in America. Both of these fields has high expected job growth and is part of the rapidly growing service sector.
· In PR and in Advertising they need obligatory the use of creativity, PR because they have to do unique events to catch the attention of potential clients and in Advertising they need the creativity to promote a product, do the campaigns and others.
· Both of the fields use the media to be in contact to the public.

How is convergence affecting both of these fields?
Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies, “changing the way we create, consume, learn and interact with each other”. (Jenkins, Henry (2006) Convergence Culture, New York University Press, New York.)

Convergence is now affecting everyone we can see it everywhere for example the smart agencies that have ads personalized, when you are in a website and an ad appeared.

Another example is the new thing that is going to be to promote the last movie of Harry Potter, which in all the cups of the fast food industries is going to be a video of the trailer of this movie, to promote it. So because of these the clients are going to increase in both of the parts, the people going to consume in the fast food industries and the people that are going to see this movie. This is a good method because both industries are going to have more profit.

How do you see the future of these two fields? ¿What are the meeting points for these industries?

I think like in few years the ones that talks and contact the clients they are going to be robots, machines no more humans doing that work. The machine is the one hat is going to write the emails and talk in the phone. Also the media is going to change the ads are going to be interactive. The Advertising is going to change a lot, the ads are going to be everywhere and they will change depending the people that is watching it, if they are kids the ad will be about a toy or something and if the ones that are seeing the ad are old people, it will change to something that interests them. In PR the trend is going to change but the media is going to be the same.

What creative initiatives could provoke collaboration between these two fields?
PR manage the information, they organize all what the client want and they pass these information to the Advertising industry, with that information they talk with the design industry, the photo team and others to do the work that the client want and with the norms that he said.