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The music industry is under severe pressure from people who download, burn and distribute free, albeit illegal, copies of copyrighted songs. Will subscription music services solve this problem?
Well the subscription music services can solve part of the problem but it couldn’t solve the entire problem because they exists hackers that they know all the strategies to download whatever they want.
The big record companies need to control the distribution, instead of letting people find their own music.
The Music Industry most put like a new lock or invent a new method for people to can’t download music, only if they are subscripted to a program and they most pay per month or something, so that there is a gain for the artists and the record group.
Another solution it could be that if they want to enter for example to LimeWire they must pay something to enter to the program and download the song or album that they want. The download industries must change their program if someone wants to download their program they must pay a fee per month.
If the Music industry starts doing this to the programs, the gain of the music industry will increase. But this has to do it all the programs not only ones because if not this wouldn’t function because everyone will use that free program.
Another solution could be that the government should put a penalty for the programs that don’t charge for their services, for download music, albums or videos; because this also cause damage to the government.
To conclude I can say that the music programs must charge for download any kind of music, video and album because is damaging the future of the Music Industry, so now all the companies must start doing something about this important problem.
References:
* Illegal filessharing article.
*Digital Rights Management.
*Todays Problem.
*Guardian Article.
These two fields of Communications are very similar, they have many similarities and they are related. First of all I will start defining what is Public Relations and Advertising and then I will compare both of the fields to see wich ones are the differences and similarities that they have.
Public relations (PR) is the management of information between an organization and its public. PR account executives gain exposure for an organization or individual with their intended audiences through news items, without advertising.
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. Advertising promotes a product, service or event to its targeted audience.
Some Differences between these two fields are:
· The two media that PR used are the telephone and the email. In Advertising they are too many media T.V., radio, internet, the press, billboard and others.
· The purpose of the PR is to manage the information and the purpose of Advertising is to publish the information to the public through the different media, is the one that use and work with the campaigns to catch the public.
· PR doesn’t use Advertising in their work.
· Public Relations don’t have specific rules and regulators unlike Advertising that has many regulators bodies like OFCOM, Clearcast, ASA and others.
Some Similarities between these two fields are:
· Both of these fields’ works with the public.
· Money Magazine listed the advertising/PR position as one of the 50 best jobs in America. Both of these fields has high expected job growth and is part of the rapidly growing service sector.
· In PR and in Advertising they need obligatory the use of creativity, PR because they have to do unique events to catch the attention of potential clients and in Advertising they need the creativity to promote a product, do the campaigns and others.
· Both of the fields use the media to be in contact to the public.
How is convergence affecting both of these fields?
Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies, “changing the way we create, consume, learn and interact with each other”. (Jenkins, Henry (2006) Convergence Culture, New York University Press, New York.)
Convergence is now affecting everyone we can see it everywhere for example the smart agencies that have ads personalized, when you are in a website and an ad appeared.
Another example is the new thing that is going to be to promote the last movie of Harry Potter, which in all the cups of the fast food industries is going to be a video of the trailer of this movie, to promote it. So because of these the clients are going to increase in both of the parts, the people going to consume in the fast food industries and the people that are going to see this movie. This is a good method because both industries are going to have more profit.
How do you see the future of these two fields? ¿What are the meeting points for these industries?
I think like in few years the ones that talks and contact the clients they are going to be robots, machines no more humans doing that work. The machine is the one hat is going to write the emails and talk in the phone. Also the media is going to change the ads are going to be interactive. The Advertising is going to change a lot, the ads are going to be everywhere and they will change depending the people that is watching it, if they are kids the ad will be about a toy or something and if the ones that are seeing the ad are old people, it will change to something that interests them. In PR the trend is going to change but the media is going to be the same.
What creative initiatives could provoke collaboration between these two fields?
PR manage the information, they organize all what the client want and they pass these information to the Advertising industry, with that information they talk with the design industry, the photo team and others to do the work that the client want and with the norms that he said.
Here is the definition of conglomerate and also are some of the top companies of advertising in the United Kingdom. Also each one has their owner and a little description.
What is conglomerate?
Conglomerate is a big corporation or a large organization that is made up of a number or group of many different companies that operate in different fields.
There are many conglomerates in this part of the media and also in London. Some of the more important conglomerates are: Interpublic, Omnicom and WPP. These big companies own agencies like The Sunday of Time, BBDO, BBH, JWT, Ogilvy and Mather and others.
Some of these companies also work with other different and related business that’s why all of them have too much power.
Here are some examples of Big and Important Companies in London:
1-Saatchi & Saatchi: This Company is a global advertising Company; it was founded in London in 1970 by Brothers Maurice and art collector Charles. This company has more than 80 offices around the world. The largest clients of this company are: Toyota, Procter & Gamble and General Mills.
Interesting Information: In London is the main office, the home of the original agency, is on Charlotte Street and has its own pub, named "The Pregnant Man" after the firm's first famous ad.
2- Bartle Bogle Hegarty: This Company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today. This company is one of the more notable advertising campaigns in the last twenty years. This company has seven offices around the world.
Did you know that BBH London was Campaign magazines 2005 UK agency of THE YEAR?
3- JWT: This Company was founded by William James Carlton in 1864. This company is one of the world’s largest companies of advertising and communications.
Did you know that JWT claims to be the first agency to invent copy and layout; produce the first sponsored TV program and create the first international network?
4- Ogilvy & Mather: Ogilvy & Mather was founded in 1948 by David Ogilvy, as "Hewitt, Ogilvy, Benson & Mather." The company became a leading worldwide agency by the 1960s. This company works with three main things advertising, marketing and public relations. “This big company owns 10 more companies that cover many media topics like: marketing services, design, digital media and others.” (http://www.ogilvy.co.uk/)
Who is Richard Hegarty?
- Richard Hegarty was born in nearby Stamford and went to Stamford School and even as a sixth-former saw the potential for legal work in the greater Peterborough area. Whilst at Leicester University studying law he saw the beginnings of the new Peterborough being built with new roads and houses and industrial developments beginning to make an impact on the Peterborough skyline.
- Richard Hegarty graduated from Leicester University in 1972. Richards’s dad was the managing clerk of a firm of Solicitors in Stamford and Kelham & Sons, and had vast experience in conveyancing and probate matters over a 40 year period. He was voluntary to retire at the end of 1974. Richard and his father agreed to set up in practice in Peterborough.
- Mr. Hegarty senior brought many useful contacts to Peterborough area. The firm opened its doors on 15th October 1974. Richards’s mom was the receptionist. The offices were very small; they were only two little rooms.
Peterborough had not seen a new firm of solicitors for some time, but the timing could not have been better with a big number of new homes being built in Peterborough and many new residents.
- Mr. Hegarty senior retired from Kelham & Sons in December 1974 and initially was going to work part-time in Peterborough. He died in harness in August 1983.
- The firm continued and in October of 1977 Tim Thompson became a partner after being accepted in 1979.
- Hegarty Company opened an office in Stamford in December 1979. These was too small for all the work that came into the Stamford offices so in 1984 the firm bought premises and redeveloped them into big and modern offices.
- In the mid- 1980s it was decided that each solicitor will work in something specific and they will be separate departments.
- By the end of 1980s became that the firm has to move into new offices, because it was increasing the number of staff and the beginning of new technology. There is a site in Broadway that was assigned for development and the partner bought this offices which they still own today.
- Richard Hegarty was elected to the Council of the Law Society in 1989 to represent solicitors in Cambridgeshire and Bedfordshire.
- He spent 16 years on the Law Society Council. In the beginning of the 1990s, he started some projects which were designed to help t improve the quality of legal services provided by solicitors.
- The most important one was the “practice management standards” which Richard helped to write in the beginning of the 1990s.
- Richard saw he importance of improving the quality of legal services that solicitors needed and how important was the use of systems.
- Practice management standards developed into mark lexcel which is now the accepted standards for quality firms in England and Wales.
- Richard retired from the Law Society Council in 2005 and the Compliance Committee of the Solicitors Regulation Authority in 2009.
- Matthew Sidebottom was made a partner in 1990, four years after joining the firm.
- In 2003 Kally Singh who had finished his training with the firm became a partner.
- The 1st of May of 2006, the firm became a limited liability partnership with the name of Hegarty LLP.
- The same year, saw the appointment of three good and new partners Andrew Heeler, Greg Baker and Sean Rowdiffe.
- In 2008 saw the appointment of Graham Peebles as Partner and Manager of the Stamford office increasing the number of partners to its current total of ten.
- Today Hegarty LLP is recognized a major regional firm having over 70 staff and giving legal expertise in many things like properties, company, family employment and many others.
What are the Regulatory Bodies?
They are the organizations that control the activities of companies in an industry, they have some rules that all the companies have to comply; most of the organizations are the government but also it could be a public authority.
The main Regulatory Bodies in the UK are:
1-Ofcom: is the regulator for the media and communications industries, is the T.V.regulator. Its web has information and documents, including guidelines, and material from the sites of the five defunct "legacy regulators". Ofcom is the organization that put the rules about all the T.V. programming for example the maximum of hours of a program per day. Every country has a different limit time.
Note: if you want to see the official website and you want to know all the things that Ofcom do, you can visit this website: http://www.ofcom.org.uk/consumeradvice/guide/
2-Committee of Advertising Practice: The CAP is the self-regulatory body which creates, check and encourages various broadcast and non-broadcast advertising codes. The purpose of this organization is to control all the print advertising. Also the CAP writes the British Code of Advertising that all the advertisers must follow.
If you are interested to know some of these codes you can check this website that contains all of them: http://bcap.org.uk/The-Codes.aspx
3-Advertising Standards Authority: The ASA is the independent body of the advertising industry and it is the self- regulatory organization of advertising in the UK. The mission of this organization is to control or regulate the information and content of the different commercials by investigating if the commercial could be published or no, depending if the commercial complies with all the rules and regulations.
Advertisers must have facts accessible to see the claims they make about their products or services about honest advertising. Also they should take care of these specific topics: sex, sexuality, religion, race and disability.
Do you know what self regulation is? Here is a definition that will explain you what it is. “Self-Regulation it means that the industry has voluntarily established and paid for its own regulation. Advertising self-regulation is flexible in its scope and is able to adapt to market conditions.” (http://www.asa.org.uk/Regulation-Explained/Control-of-ads/Self-regulation-non-broadcast.aspx).
4-Clearcast: This organization is in charge of proving all the different commercials that will be published. They guarantee that the T.V. commercials comply with all the standards.
5-Industry publicity of the PCC:
The PCC is a regulatory body for UK printed magazines and newspapers; consisting of representatives of the principals publishers.
The service of this industry to the public has no cost, is rapidly and simple.
Do you want to know the history of this Important Company? Come on and check this website!
http://www.pcc.org.uk/about/history.html
